Win the long game
I help ambitious people find sustainable success in life.
What I do
I’m an executive-turned-coach who’s worked with high-growth startups for over a dozen years. I've helped clients launch, run, scale and exit companies, and become better leaders along the way.
What I really do
I help people get unstuck, understand what they really want, and go after it with gusto. Supporting people on that path is where my skills, talent, and passion overlap.
What you can expect from me
I live my life in pursuit of what makes me feel most alive and fulfilled, and I make that same stand for everyone I work with.
Sharpen your goals
Get in touch with the deeper desire beneath all the to-dos. Plan for today and tomorrow.
Know yourself
Develop your self-awareness. Learn to see habits and biases clearly so you can keep evolving.
Improve your relationships
Communicate and cooperate better with people you work with and with people you love.
Hurdle past your obstacles
Understand what’s in your way, confront it, and steer clear of paths that don't serve you.
Make better decisions
Gain perspective, regulate your emotions, and move confidently toward the outcome you really want.
Do more of what you love
Outsource all those energy-sapping tasks so you can start playing to your true talents.
“I would loan Aaron $1M without asking why, with no contract, and with no doubt in my mind I’d get it back”
Lawrence Mehren, Chairman of the Board @ Avery Therapeutics
“Working with Aaron has completely transformed my financial trajectory, full stop. But even more importantly, Aaron helps me find the decisions that align with my values and my dreams, that are authentic to who I am, and who I want to be.”
Senior Product Leader @ Tesla
“Aaron helps me understand how to separate my emotions from my decisions, both personally and professionally. Since working with him, my relationships are stronger, my personal life issues don’t exist anymore, and I am more clear-headed and decisive at work.”
Kesava Kirupa Dinakaran, Founder & CEO @ Luminai
“We were new to the Silicon Valley ecosystem, and we had no idea how close we were to losing everything. Aaron immediately dove in on the problems we were trying to define and aligned us with resources to help tackle them. Having righted the ship, we committed to deeper work with Aaron, and it ultimately led to a life-changing exit.”
Heather Harmon & Ali Mackani, Co-Founders @ RedDoor (acquired by Open Door)
“Aaron does a great job of challenging my perspectives and helping me explore alternate ways to look at things. The combination of startup experience and leadership training makes him great at translating frameworks into real-world situations.”
Greg Koberger, Founder & CEO @ ReadMe
“My anxiety has been greatly reduced. I'm more confident in my abilities and have learned to face challenges head on. The exercises Aaron guided me through have made an incredible difference to my mental health and leadership.”
Jesjit Birak, Director of Engineering @ Reddit
“Aaron provided me with the space I needed to process where I was at while continuing to move me forward. He helped me figure out where I should be spending my time and how to develop my skills as a leader. Not only is my company benefiting from this new focus, but I’m also enjoying my role more.”
Lynn Perkins, Founder & CEO @ Urban Sitter
“Aaron taught me to pause, breathe, listen, and ‘feel’ before reacting. Being self-aware, and learning to love myself, has improved my confidence and put me in charge!”
Søren Therkelsen, Co-Founder & CSO @ Qvin
How I got here
Growing up, my biggest interests were math and the human mind. So in college, I got degrees in both psychology and poker (one formal, one less so). One taught me what makes people tick, the other taught me how to manage risk and make decisions under pressure.
Before committing 7 years to an advanced Psych degree, I decided to explore the startup world and found my way into growth marketing. I loved everything about startups right away—the vertical learning curve, the against-all-odds audacity, the scrappiness, the camaraderie—and I stuck with it. As I built and scaled teams at different companies, two things became clear: I loved everything about people development and team cohesion, and I got no spark from marketing.
That realization ultimately led me to coaching. I immersed myself in formal education, got accredited with the Coaches Training Institute, then earned my “advanced degree” with the Conscious Leadership Group while I built my practice.
When I’m not coaching, you will find me hiking in the redwoods with my wife and son, playing with my cats, or feeding my competitive spirit at the poker table or on the basketball court.
Let's get the conversation started
Ready to take the next step? Start by telling me who you are, how to reach you, and how I can support you.
© 2024